Gold Book '06
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Updated: 05 NOV 17

Web site launched: 1996

NYSE Group Continues With Hybrid Implementation, Options Platform, With  CTO Steve Rubinow at the Helm

By Wall Street and Technology
18 July 2006
URL: http://www.wallstreetandtech.com/showArticle.jhtml;jsessionid=TMBUB0LDMDY4AQSNDLOSKH0CJUNN2JVN?articleID=190500553

Now in its second year, Wall Street & Technology's annual Gold Book is dedicated to the most forward-thinking and influential CIOs from financial firms - large and small, buy side and sell side. This year's Gold Book also includes profiles of seven IT leaders from exchanges, including the NYSE, Nasdaq, Amex and CME. With all of the market structure changes taking place, we think it is important to shed some light on what the CIOs at exchanges are doing with their technology, since everyone ultimately needs to connect to the exchanges - either directly or through a partner. Each profile offers a look at some of the technology executives' priorities, budgets, predictions, best practices and much more.



NYSE Group

Steve Rubinow
Chief Technology Officer
NYSE Group
11 Wall St.
New York, NY 10005

SIZE OF FIRM:

Market capitalization of $10.4 billion.

PREVIOUS POSITIONS:

Archipelago Holdings, CTO; NextCard, CIO; AdKnowledge, CIO; Fidelity  Investments, VP of corporate management information systems.

EDUCATION:

B.S., M.S. and Ph.D in chemistry and M.B.A. from the University of Illinois.  M.S. in computer science from DePaul University.

WHO WAS YOUR MENTOR?

One thing that sticks in my mind is something that my father told me a  million times if he told me once -- the importance of good communications  skills. He always reminded me that if you weren't a good communicator, you were  going to have a substantial disadvantage. No matter what the title of your job,  you're always a salesperson.

WHAT WORK EXPERIENCE HAS HAD THE MOST LASTING IMPRESSION ON  YOUR CAREER?

The experience that I had working in Silicon Valley in start-ups really  helped me to understand how good I was at what I do. Working in a smaller  environment where time to market is critical, where you have to do 10 jobs and  you have to do them all well, is a really good experience for fine-tuning what  you do.

LAST GOOD BOOK READ:

"Origin of Wealth," by Eric Beinhocker.

Top 3 Current Projects

Rollout of the Hybrid Market
Objective:

The most important thing that we're working on is the  continued rollout of the Hybrid. The objective is to roll out everything this  year, but there have been pieces rolled out through the course of the year, and  we will continue to go at a pace that is appropriate.

New Options Platform
Objective:

The NYSE Arca options platform is rolling out in a very short  time. That was inherited from the acquisition of the Pacific Exchange in 2005.  It's an options exchange platform that really is a successor to what the Pacific  Exchange had in PCX Plus. We're shaping it in the architecture of an equities  and bonds platform.

Everything Else
Objective:

We're improving, expanding and adding features to current  systems. There's operational improvements, functional improvements, regulatory  changes. That's an everyday kind of thing. Not only do we have to keep those  things running, but we have to be sure that they're improving so we can be as  current with our offerings to the marketplace as anyone else.

2007 Initiatives

The Manhattan Project

We're taking a step back and seeing how we combine all these things that we  do at NYSE and NYSE Arca to determine how we can have the architecture that we  want to have for as many years into the future as one can plan systems. There's  a parallel to the original Manhattan Project in bringing together a bunch of  smart people from different corners of the world and putting them in one spot  and saying, "Here's your job. It's really hard, and it has to be done quickly."  Most of the deliverables from this project will occur in 2007.

Vitals

IT Budget:

N/A

Size of Technology Team:

N/A

Percent of IT Projects Outsourced:

Less than 10 percent.

Key Technology Partners:

In terms of hardware, HP and Sun Microsystems.

Success Metrics:

For some projects we have a good estimate of what the  ROI will be and we measure it. For others, the metrics are softer than that: We  have an idea of what it's going to accomplish, we put it out there, and if we  have a sense that it did what it needed to do, then we're happy with that. And  last, but certainly not least, is customer reaction.

Vision: The Next Big Thing

Where algorithmic trading is going to go and how sophisticated people are  going to get is fascinating. In trying to consolidate multiple products into one  platform, we will make it easier for the algorithmic traders to do some creative  things.

From a pure technology standpoint, everybody wants things to be faster,  cheaper and more consistent, and there are some hardware start-ups that have  caught my attention recently. Fabric7 and PANTA Systems are building servers  that are designed for very high transaction rates and getting the transaction  through the box as quickly as possible. They're supposedly better than what you  can buy off the shelf right now. The story sounds good so far.


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