By Trish Baumann, Sales & Marketing Management June 1989 “Data, data, everywhere, and not an insight anywhere” – that’s the response of many marketers to the information explosion triggered by PCs. For the unfazed few, however, all that data represents an opportunity. Quaker Oats, Chicago, one of the first consumer goods marketers to exploit the computer's … Continue reading How Quaker Oats Transforms Information Into Market Leadership →