Getting Ahead in the Paper Chase

Can Smarter Computers Give New Meaning to Marketing Intelligence? By Alison Otto, Prepared Foods February 1991 Suffering from information overload? You're not alone. Since the arrival of scanner data in the early 80s, food companies have been awash in information. In fact, A.C. Nielsen estimates, scanners have increased the amount of data food companies receive by … Continue reading Getting Ahead in the Paper Chase