By STPzone 29 June 2006 URL: http://www.stpzone.com/ArticleDisplay.aspx?ID=3165&Type=1 NYSE chief technology officer Steve Rubinow explained to SIA delegates the need to properly integrate some of the exchange's systems, following the ARCA merger and the proposed merger with Euronext Following the merger of NYSE and ARCA last year and the recently announced decision to create the first transatlantic stock … Continue reading Further consolidation ahead for NYSE, says CTO Rubinow
Category: Transformation
Getting Ahead in the Paper Chase
Can Smarter Computers Give New Meaning to Marketing Intelligence? By Alison Otto, Prepared Foods February 1991 Suffering from information overload? You're not alone. Since the arrival of scanner data in the early 80s, food companies have been awash in information. In fact, A.C. Nielsen estimates, scanners have increased the amount of data food companies receive by … Continue reading Getting Ahead in the Paper Chase
How Quaker Oats Transforms Information Into Market Leadership
By Trish Baumann, Sales & Marketing Management June 1989 “Data, data, everywhere, and not an insight anywhere” – that’s the response of many marketers to the information explosion triggered by PCs. For the unfazed few, however, all that data represents an opportunity. Quaker Oats, Chicago, one of the first consumer goods marketers to exploit the computer's … Continue reading How Quaker Oats Transforms Information Into Market Leadership
Steven C. Rubinow 