Can Smarter Computers Give New Meaning to Marketing Intelligence? By Alison Otto, Prepared Foods February 1991 Suffering from information overload? You're not alone. Since the arrival of scanner data in the early 80s, food companies have been awash in information. In fact, A.C. Nielsen estimates, scanners have increased the amount of data food companies receive by … Continue reading Getting Ahead in the Paper Chase
Category: Transformation
How Quaker Oats Transforms Information Into Market Leadership
By Trish Baumann, Sales & Marketing Management June 1989 “Data, data, everywhere, and not an insight anywhere” – that’s the response of many marketers to the information explosion triggered by PCs. For the unfazed few, however, all that data represents an opportunity. Quaker Oats, Chicago, one of the first consumer goods marketers to exploit the computer's … Continue reading How Quaker Oats Transforms Information Into Market Leadership
Steven C. Rubinow 