by Katie Lett, IBM 18 August 2015 URL: http://insights-on-business.com/gbs-strategy/personalizing-digital-experiences-a-conversation-with-catalina-cto-steve-rubinow/ While in Chicago at the recent CIO Leadership Exchange event I was able to talk with Catalina’s Chief Technology Officer Steve Rubinow. You may not have heard of Catalina, but you’ve definitely experienced their services. Back in 1983 they invented the concept of targeted coupons—offering discounts to shoppers as they … Continue reading Personalizing digital experiences: A conversation with Catalina CTO Steve Rubinow →